How Insightful Observations Are Chosen
The insightful observations have been selected based on the unique perspective they offer, for how concisely they convey wit and wisdom on a given topic, and for their balance of humor, irony, and the unvarnished truth.
Because insightful humor comes in many forms, the observations contained in the books are broken out into three primary viewpoints: the IDEALIST, the REALIST, and the CYNIC. Next to each observation in the books you will see an icon or emoticon that denotes the attitude and perspective of the expert, as it relates to the topic.